Free Marketing Toolkit

24 free tools to grow your business

Everything you need to audit, create, and optimise your digital presence. No sign-up required.

QR Codes

QR Codes

Generate and manage QR codes for your business

Brand & Design

Brand & Design

Create logos, palettes, and visual assets

SEO & Web

SEO & Web

Optimise your website and search presence

Marketing & Content

Marketing & Content

Build campaigns and create content

Business Operations

Business Operations

Invoices, cards, and business essentials

Analytics & Research

Analytics & Research

Audit and analyse your digital presence

Expert Tips

Get More from Every Tool

QR Codes
  1. Always test your QR code before printing. Scan it with multiple devices.
  2. Use high error correction (H level) for QR codes that will be printed on textured surfaces or at small sizes.
  3. Add a clear call-to-action near the QR code. "Scan to see our menu" converts better than a naked QR code.
  4. For print materials, make the QR code at least 2cm x 2cm. Smaller codes are harder to scan.
  5. Use a custom landing page rather than linking directly to your homepage. Track scans with UTM parameters.
Brand & Design
  1. Stick to 2-3 brand colours maximum. Too many colours dilute recognition.
  2. Your logo should work in a single colour. If it doesn't, simplify it.
  3. Always check colour contrast for accessibility. WCAG AA requires a 4.5:1 ratio for body text.
  4. Create images at 2x resolution for retina displays. A 1200x630 OG image renders crisp on all screens.
  5. Save your brand colours as HEX, RGB, and CMYK values. You'll need all three for digital and print.
SEO & Web
  1. Write meta titles under 60 characters and descriptions under 155 characters. Google truncates anything longer.
  2. Every page should have exactly one H1 tag. Use H2-H6 for content hierarchy.
  3. Submit your sitemap to Google Search Console within 24 hours of launching. Don't wait for Google to find it.
  4. Add FAQ schema to any page with questions and answers. It can double your search result real estate.
  5. Check your Core Web Vitals monthly. Google uses LCP, INP, and CLS as ranking factors.
Marketing & Content
  1. UTM parameters are case-sensitive. Always use lowercase to avoid duplicate entries in analytics.
  2. The best performing Instagram hashtag count is 8-15 per post, not the maximum 30.
  3. Email signatures should be under 10KB total. Heavy signatures get clipped or blocked.
  4. Write social captions with the first line as a hook. Most platforms truncate after 125 characters.
  5. A/B test your bio every quarter. Small changes in positioning can significantly affect profile visits.
Business Operations
  1. Always include a due date and late payment terms on invoices. UK law allows you to charge interest after 30 days.
  2. Business cards should have at least 3mm bleed on all sides for professional printing.
  3. A direct Google review link gets 3x more reviews than asking customers to "find us on Google".
  4. Your privacy policy must list every third-party service that processes user data (analytics, payment, email).
Analytics & Research
  1. Audit your Google Business Profile monthly. Google sometimes resets edits or suggests incorrect information.
  2. Check competitor social accounts on a Sunday evening. That's when most businesses reveal their Monday content.
  3. Domain age is a minor ranking factor, but an aged domain with no content is worth less than a new one with quality pages.
  4. Track your brand mentions with Google Alerts. It's free and catches reviews and PR you might miss.
  5. Run a social media audit before any rebrand. You need a baseline to prove the rebrand worked.

FAQ

Frequently Asked Questions

Are these tools really free?

Yes, all 24 tools are completely free to use with no signup required. Create an account if you want to save your work. Free accounts can save up to 10 items.

Do I need to create an account?

No. Every tool works without an account. Creating a free account lets you save your QR codes, invoices, palettes, and other creations for later.

How is OnOur different from other free tool sites?

OnOur is built specifically for small businesses. Every tool is designed to solve a real marketing problem, and they all connect to our brand audit ecosystem. Use the tools, then take the free quiz to see how your whole digital presence scores.

Are the AI-powered tools accurate?

The Bio Generator, Hashtag Generator, and Caption Writer use Claude AI to generate content. They produce high-quality drafts that you should review and personalise before publishing. AI is a starting point, not a finished product.

Can I use these tools for client work?

Absolutely. Agencies and freelancers use OnOur tools for client projects. The Invoice Generator, QR Code Generator, and Schema Markup Generator are particularly popular with agencies.

What is the Pro plan?

Pro gives you unlimited saves, no OnOur branding on exports, and access to premium features as we add them. It costs just a few pounds per month. Great value if you use the tools regularly.

Do you sell my data?

No. We don't sell, rent, or share your personal data with third parties for marketing. See our privacy policy for full details.

How do I request a new tool?

Email us at hello@onour.co.uk with your suggestion. We regularly add new tools based on user requests.

Want a full brand audit?

These tools are just the start. Take our free brand health quiz and get a personalised score across 12 categories in under 4 minutes.

Free Brand Audit