Salon Chain Doubles Online Bookings After Brand Audit
Multi-Location Salon, West London
Before
41
Grade D
Improvement
+37
Points
After
78
Grade B
The Challenge
What Was Holding Them Back
With 3 locations across West London, each had developed its own branding, separate social media accounts with no coordinated strategy, poorly maintained Google Business Profile listings, and almost no review management. The result was a fragmented brand that confused potential customers and wasted marketing effort.
The Solution
How OnOur Helped
The brand consistency audit identified every touchpoint where the three locations diverged. We unified the visual identity and messaging, overhauled each Google Business Profile listing with accurate information and photos, consolidated social media into a single strategy, and set up an automated review response system to ensure every customer review received a timely reply.
The Results
Measurable Impact
Metric
Before
After
Change
Overall Score
41/100
78/100
+37 points
Online Bookings
Baseline
+210%
210% increase
Google Maps Visibility
Baseline
+340%
340% increase
Review Response Rate
12%
100%
Full coverage
Having three locations meant three times the chaos. The audit showed us exactly where we were losing people and how to bring everything together under one brand. Our online bookings have more than doubled, and our team spends far less time firefighting.
Founder & Director
Multi-Location Salon, West London
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